EvoSwitch launches green label called ‘The Green Fan’
EvoSwitch, the only Dutch datacenter that operates climate-neutral, is also making green datacenter services visible for the first time.
EvoSwitch, the only Dutch datacenter that operates climate-neutral, is also making green datacenter services visible for the first time. It is doing so via the green label called The Green Fan (www.thegreenfan.com). This allows EvoSwitch users who invest in climate-neutral operation to reveal to the world via their website that: Our IT infrastructure is green!br />
Climate-neutral operation
The Green Fan is a label for customers and partners of EvoSwitch. EvoSwitch wishes to provide end users with a guarantee that the collective IT infrastructure is supplied in an efficient but primarily environmentally friendly manner. EvoSwitch does this, on the one hand, by saving energy while, on the other, by actively investing in climate-neutral operation. “We do that in cooperation with the Climate Neutral Group because we believe in climate-neutral operation and think that a reduction in CO2 emissions and the use of sustainable energy can help solve the greenhouse effect,” says Laurens Rosenthal, Innovation Director of EvoSwitch. The Climate Neutral Group is a renowned party with which EvoSwitch carries out global projects to restore the CO2 balance in the atmosphere. This is achieved by planting new trees and setting up biogas projects, for example.
An ethical choice
Numerous companies want to operate climate-neutral and therefore also wish to set up their IT infrastructure in a climate-neutral manner. But how do you share this vision with the market? “Climate-neutral operation is often an ethical choice for these companies”, says Rosenthal. “A choice that you want to share with end customers and partners. That is why are now launching The Green Fan label. Customers and partners of EvoSwitch can demonstrate to society that they are actively making a positive contribution to reducing CO2 emissions. End users are in turn assured that the delivered IT infrastructure is actually environmentally friendly.”
Social contribution
With The Green Fan label, EvoSwitch is simultaneously making a wider contribution to climate-neutral business. Rosenthal: “We are fulfilling an important function in the value chain of the telecommunications market. The scale of our installations makes us one of the biggest power consumers within this chain. We want to show that climate-neutral operation is a serious option even within a datacenter, without adversely affecting the availability and quality of our service. Via The Green Fan label, we hope that we can also encourage other parties within the chain as well as end customers to go green.”